Samsung is expected to introduce its Galaxy Watch 8 lineup at Unpacked on July 9. Samsung dropped from 3rd to 4th place in global smartwatch sales in Q1 2025. Sales in North America and Europe have been particularly hard hit for Samsung. Apple dominates the smartwatch market, and Samsung's position continues to weaken. Huawei and Xiaomi have shown major growth in the smartwatch market, with Huawei solidifying its second-place status and Xiaomi starting to surpass Samsung. Samsung's sales are on the decline globally, with a significant drop in Europe and North America. Sales in the $100-$200 bracket are on the rise, while the sub-$100 level is seeing losses.

Loading...